Three distinct areas, one comprehensive platform.
KNOWLEDGE
GROWTH
COLLABORATION
ENTHUSIASTS & ALL THOSE LOOKING FOR CONTEXT
SPIRITS EXPLAINED & EXPLORED
We love curious souls and never-ending topics! And when it comes to spirits, there are always more questions to unravel. Understanding each category is a journey of learning and discovery.
For those looking to deepen their understanding and appreciation of spirits, we offer a wealth of free editorial resources that demystify the spirit categories.
Expect niche subjects, deep dives and hot topics all mixed in one place. It’s practical too, and always keeps the trade in mind. We love explaining how things are made and providing ideas for how to put that knowledge into practice in a trade environment.
CRAFT DISTILLERS & SUPPLY CHAIN
OPERATIONS & DISTILLING SCIENCE
For those in the distilling profession or starting a new distillery, we offer in-depth insight into the entire production process.
From raw ingredients and equipment, to plant design and packaged products, the craft distilling specific features are there to help plan builds, improve methods, and ensure consistently great spirits can be made.
Access to reliable practical distilling information and best practice was a major motivation for us to create Everglow Spirits. A thriving craft distilling industry is a resilient one. It’s a community where how to do things well, safely and sustainably has always been the bedrock we all aspire to share. Through these features, we hope to pay it forward for the next generation of makers.
We also take this insight and guidance much further with our Distillery Operations Course, designed for those looking to expand their operations and most of all – to improve how they go about making world class spirits.
FOUNDERS & BRAND BUILDERS
MARKETING, SALES & BRANDING
We’re committed to helping all drinks brands elevate their game and increase their rate of sale.
Our Brand Building content is here to provide insight for founders looking to build and scale their businesses, create brands that resonate with consumers, and create spirits that will thrive in the future.
In addition to the editorial – we include a lot of additional pragmatic business advice in our Distillery Operations Course, including route to market, branding and finance from an operations perspective. Meanwhile, our How To Open a Gin Distillery course is a masterclass in setting up for success and embedding brand hooks into every drop being made. It goes from recipe all the way to branding, packaging, ESG and beyond – specific to the gin category. There’s even a 50 page workbook to take you step by step through the route to market planing process…
WHO IS BEHIND THE PLATFORM?
Built on Experience, Driven by Results
Meet Olivier Ward
With over a decade at the forefront of the spirits industry, I’ve worked across every facet of brand building – from product development and category strategy to commercial planning and route to market execution. I’ve helped launch distilleries (commission them too!), reposition brands, train operators and deliver consultancy for multinationals and start-ups alike, all with a focus on creating exceptional spirits that stand out and succeed.
As a published author (Penguin Random House) and spirits journalist, I’ve spent years helping people understand more about what’s in the glass. I co-founded a direct-to-consumer retail and editorial platform, which was acquired by a national wholesaler, created educational tools for the gin category that can be found in distilleries and labs across the world, and I serve as a senior judge for the IWSC.
Everglow Spirits is the culmination of that width of experience and having been involved at so many different touchpoints. It’s a platform that shares real-world insights, tested frameworks, and practical guidance to help you make better spirits, build stronger brands, and grow sustainably.
WHY DOES EVERGLOW EXIST?
IT’S TIME TO MOVE ON FROM SILOED APPROACHES
There’s a Problem With the Drinks Industry
Most historic spirits training was built for multinationals—dense on theory, light on practical implementation, and priced out of reach for individuals looking to further their own careers without corporate sponsorship. It worked, for a while.
Except, there has now been a craft distilling boom for over a decade, which has left a community of thousands of producers under-catered to. Equally, there are more individuals than ever looking to fulfil their curiosity and advance their careers but either can’t access relevant information, or can’t afford big-ticket education without company subsidies.
The attempts that have been made to fix this often fail to speak to the needs of today’s craft distillers. The theory that underpins best practice in operations, marketing, and sales may be the same—but the day-to-day realities are not.
So little education accounts for the fact that craft distillers wear multiple hats, make multiple spirits in the same space, and operate with vastly different commercial, operational, and route-to-market constraints than the established giants.
The same is true for content. Most is category specific or exclusively about a single area of expertise. Seldom can you find interconnected topics, covering all areas of the industry and all spirits categories.
Craft producers are left with deep theoretical insights, but siloed in how it’s delivered and where to find it. Meanwhile, a lot of which is irrelevant for their scale.
It leaves them stranded when trying to bridge knowledge gaps across their business, let alone implement it all in a pragmatic, integrated way.
CONTENT BUILT FOR CRAFT DISTILLERS
The Solution? Practical, Modern Learning
Having seen the difference it can make when a craft producer connects the dots and applies theory in interconnected, scalable ways – we know first-hand how transformative having access to insight and relevant training can be.
This is why Everglow brings operations, brand building, commercial strategy, and category insight together in one place.
It’s why we are building a platform that delivers practical, actionable insights through free to access Everglow Academy content features, and also offer consultancy services and digital courses that take it further at a price that makes sense.
For example, our Distillery Operations course covers the same curriculum you’ll find from major institutions, but goes one step further: it’s tailored to the craft distilling sector. Theory is translated into real-world context and what it means for you in your distillery, on any given day and what impact it might have down stream during the route to market process.
Everglow Spirits delivers content that covers the full scope of what’s required to understand spirits, operate distilleries, and build-up craft spirit brands. Three distinct areas, one comprehensive platform.
If you are a specialist – deep dive on one topic! If you are a founder, surf around to get the context and detail you need so that you can make fully informed decisions, avoid costly mistakes, and build a successful business.