A manifesto for restless spirits & curious souls

We believe true contentment comes from being curious.
A manifesto for restless spirits

Welcome to Everglow Spirits Collective, your companion through the intricate and mesmerising world of spirits!

We are a platform where your inner seeker is given the tools and insight to dive deeper, venturing beneath the surface and helping you discover extraordinary tales. A place where your innate curiosity isn’t just welcomed but celebrated.

Fuelling the fire of exploration

Everglow was founded on the principles of curiosity, exploration and a genuine love for spirits. Our purpose is to illuminate the world of spirits, their production and how products go from concept to glass. We aim to guide you through the science and secrets that craft the flavours, aromas, and experiences that are enclosed within each bottle.

We aim to be more than a guide or an editorial platform for features and insight. This is a gathering space for wanderers, wonderers, and drinks-lovers alike, and we’re building a community where knowledge and passion are shared freely and joyfully.

After all, the story of spirits is, fundamentally, a human one.

Spirits are shaped by hands, processes, ideas and desires, interpreted by personal experiences and enacted through a myriad of cultural traditions that date back centuries.

What binds all this weird and wonderful world is a shared conviviality. A shared ideal to ask what if, why not, and how could…

We’ve come a long way since those early alchemists were focussed on medicine, but “capturing quintessence” as they put it, remains as true today is it did then. The difference is it’s no longer just about mysterious compounds. It now includes imbuing distinct regionality, fleeting ideas and hidden communities into each drop of spirit being created. It’s about how a spirit is served in cocktails and the ethos of what each brand represents.

There’s an entire world than can be captured in an act of distillation.

We’re here to help you explore, learn and be humbled at the wonder of it all. More so, we’re here to have fun, push the boundary and move the storyline forward.

Crafting the future of spirits education through curiosity and innovation

Our approach to exploration is unbound by the establishment. We freely forge new paths where our collective curiosity leads us, ever striving to unfold novel ways to explain the broader world of spirits as we go.

We’re not just bystanders in the world of spirits logging the way it’s made or what exists; we hope to revolutionise the way others understand it. We want to challenge norms. It’s time to redefine the boundaries of how spirits education is delivered.

Through our platform, we aim to be a catalyst to empower others seeking to elevate their understanding of spirits, and professionals aspiring to refine their craft.

We invite you to join us as we peel back the veil. From category styles, bartending techniques, brand building to the nitty-gritty production details. We’ll go from the micro details involved in fermentation to the delicate dance of distillation and the wide-reaching potential of maturation.

We channel our pure, insatiable curiosity into demystifying and informing as we go. We invite you to bring yours for the ride too.

Which brings us to our name; Everglow.

We believe contentment comes from remaining curious. That committing to a journey of growth and continuous learning in all parts of life is the best way to be fulfilled. Irrespective of being in a search for more knowledge, building a better business or honing a craft – the act of seeking is what brings satisfaction.

We consciously choose to be eternal students. We share what we know and learn evermore through teaching and by seeking clarity. We’re optimists in thinking that what lies ahead is as full of wonder as what has already been illuminated.

That search gives us our everglow and it’s one we think radiates in other people too.

What we’re certain of, is that feeling is also present in the best spirits around the world. Spirit brands create passionate fans because they capture more than flavour. When authentic, what they represent can transcend the glass they are poured into.

So, pause for a minute. Think about what makes you love the drinks you savour. Distilling is a phenomenal craft, spirits an endless story to discover and the business today is as vibrant as it ever has been. That’s clear even if you’ve only touched the surface of what’s involved.

Now join us as we explorer further and help your curiosity glow a little brighter…

Total
0
Shares
Next
Essential questions when crafting a spirits marketing campaign

Essential questions when crafting a spirits marketing campaign

Answers these to create a marketing campaign that stands out

You May Also Like